Capture Audience's Mind Through Storytelling

Storytelling is one of the techniques that designers need to learn in the creative industry because it can help to collect insights of the users, identify their needs and reach them emotionally. Having a good understanding and utilization of this skill will help me to captivate the audience’s attention. 

Interaction Design Foundation is one of the most well-known sites, which delivers knowledge of UI and UX design, especially storytelling techniques.

After mastering this technique, I am capable of engaging with my audience by conveying messages, delivering the narrative's structure, characters, and emotional developments, and improving user experience.

Challenge 

The biggest challenge to master the storytelling technique is how to create content that can touch people’s emotions deeply. Thus, it requires a diverse vocabulary, grammar and expressions. To achieve it, I have to read books, articles and news to enhance my reading and writing skills.

Practice Plan

• Here is how I will approach it practically. I utilized Canva’s storyboard template to draw the ideas map visually before starting to write. This will help me organize and arrange my thoughts. The storyboard exercise is helpful in social media, websites, and descriptions of products it allows me to see how my images, contents and sequences work to create a good narrative.

• I will create one post per week on the business Instagram account. By using this way, I not only improve my storytelling skill, but also increase my business's visibility in social media platforms.

Reference

•  https://www.interaction-design.org/literature/topics/storytelling?srsltid=AfmBOoqakJkz92MN5hsx9QFjXF1qmc_R_qI612yuX2tS0WhSoQZ2FcqX